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Unilever's vitality mission is a mandate to help people feel good, look good and get more out of life. At the heart of this mission is hygiene and health through hygiene.
At the heart of our mission
What does 'vitality' really mean to billions of people in the world? How does it manifest itself in their lives? What does it add to their lives when it is present? What are the consequences when it is absent?
The desire to be clean, active, energetic and healthy is common to every person, whether young or old, whether rich or poor. To billions in the developing world, health is simply the absence of illness. For them, health is the ability to go to work, to provide a square meal for their families. For their children, health is the ability to play, to go to school, to work towards a better future. For the affluent, health is more than just physical well being. For them the signs of good health – being active, energetic, feeling good, looking good – allow them to get the most out of life. Yet for the millions of mothers who lose their children to diarrhoea and upper respiratory infections, health is simply about staying alive.
New risks
"The risks are likely to intensify," says Sally Bloomfield, a member of the International Scientific Forum on Home Hygiene (IFH), which receives an educational grant from Unilever. "As populations age and the incidence of immuno-deficient diseases such as AIDS rises, more people will be vulnerable to the consequences of poor hygiene."
"Infectious diseases are also hopping around the world quicker than before due to globalisation, as we saw with SARS and now with Swine Flu. In some cases, you can't treat these with antibiotics as they're viral; others are bacterial but resistant to antibiotics, such as the hospital superbug MRSA (Methicillin Resistant Staphylococcus Aureus)."
New pathogens – agents that can cause disease – are also constantly appearing. Since the 1970s, at least one new pathogen has been recorded each year. Good hygiene is often the only way to avoid many pathogens and their consequences.
A simple solution
One of the main stumbling blocks, says Dr Val Curtis at the London School of Tropical Medicine and Hygiene, is that most people do not use one of the world's most basic and widely available home hygiene products – the humble bar of soap.
"Hands are a superhighway for transmitting germs, but most people don't wash their hands with soap and water at key times," she explains. "In the UK, for example, only 30% of people wash their hands after going to the toilet and only 43% after changing a nappy." The statistics in developing countries are similar.
Health through hygiene
So what's Hindustan Unilever doing?
One of our oldest brands, Lifebuoy, exemplifies our commitment to champion health through hygiene for everyone.
